Mariah Idrissi: Meet H&M's First Hijab-Wearing Model

Check out the latest campaign for retail giant H&M and you'll catch Mariah Idrissi, the chain's first ever hijab-wearing model. With the fashion industry directing more of a keen eye towards diversity, this is a really exciting development.

The importance of her casting isn't lost on the 23-year-old London native, who told BuzzFeed Life being included in the campaign "means a lot."

Even more importantly, Idrissi felt like H&M was incredibly considerate in terms of making her feel comfortable on set.

"(H&M) asked how much in terms of neck I could show, but to be honest, they were very respectful," she said. "If the cameraman noticed something not quite right, they would call a woman over to fix me. One of the watches was dangling in the wrong way, and rather than just twisting it on my wrist, the cameraman asked a woman to come over. It just showed that little bit of respect."

You can also see Idrissi in the retailer's "Close the Loop" campaign video, which promotes the recycling of clothes to reduce the amount of textile waste that ends up in landfills.